How to sell clothes on WhatsApp in Egypt: a practical guide

To sell clothes on WhatsApp in Egypt, you need the free WhatsApp Business app, clear photos, a size chart in centimetres, a delivery fee for each area, at least two ways to pay and a written return policy. Most lost sales come from slow or incomplete answers to the same few questions, so the real work is having those answers ready. You only need paid software when one phone can no longer keep up.

What do you need before your first sale?

1. A dedicated number on the WhatsApp Business app, not your personal one.
2. A complete business profile: name, description, address or area, hours and a link to your Instagram or store.
3. A catalog with your current pieces. It holds up to 500 products, and each name is limited to 24 characters.
4. Quick replies for the questions you get every day.
5. A delivery price list and a return policy you can paste in one tap.

Which questions will you answer all day?

Clothing chats repeat. Write one good answer to each of these and save it as a quick reply:

• Is it available in M? Reply with the sizes and colours you have now, not only yes or no.
• How much? Give the price and the delivery fee together, so the total is never a surprise.
• Will it fit me? Ask for height and weight, then give a size from your chart.
• What is the fabric? Name it, and say whether it stretches or shrinks.
• When will it arrive? Give a range in days for that area.
• Can I return it? Send your policy in two lines.

How do you stop size problems?

Size labels differ between factories, so S and M alone tell a customer very little. Measure the garment itself and send chest, waist, length and sleeve in centimetres. Add the height and size of the person in the photo. Then photograph in daylight, because a colour that shifts under studio lights is a return waiting to happen, and send a short video when fabric or drape matters.

How should you charge for delivery?

Set a fee per area and state it before the customer commits. A simple split works at the start: Cairo and Giza, nearby governorates, and everywhere else. Add a delivery range in days for each. If you use a courier, base your fee on its actual price list, and remember that a refused parcel usually costs you the trip both ways.

Which payment methods should you offer?

• Cash on delivery, which many customers still expect from a shop they don't know yet.
• InstaPay or a mobile wallet such as Vodafone Cash, which are quick for customers who already use them.
• A card payment link through a provider such as Paymob, once your volume justifies it.

Every prepaid order is one that can't be refused at the door. Our guide to cash on delivery refusals covers how to confirm orders and when to ask for a deposit.

What should your return policy say?

Put it in writing: how many days, what condition the item must be in, who pays delivery and how the refund is paid. Egypt's Consumer Protection Law, No. 181 of 2018, gives buyers a general right to return or exchange goods within 14 days, and summaries of the law differ on how it applies to online orders. Treat 14 days as your starting point and check the details with a lawyer or the Consumer Protection Agency.

When is the free app no longer enough?

• More than five devices need to answer the same number.
• Messages arrive at night or during a sale faster than anyone can reply.
• You need to send order updates to customers who haven't written in the last 24 hours.
• Broadcasts stop working for you: lists are capped at 256 contacts, and only people who saved your number receive them.

Moving to the WhatsApp Business Platform has a cost. Since 1 October 2026 Meta charges for each reply a business sends through the API, as well as for templates, and you also need software on top of it.

When is Redood the right choice, and when is it not?

Redood replies from your real products on WhatsApp, confirms size, colour and price, works out the delivery fee from zones you draw on a map, takes the order and sends the payment link. You can import from Shopify, WooCommerce, Odoo or a spreadsheet and try it free on your own products.

It is the wrong choice if you get a handful of messages a day, because the free app will serve you at no cost. It is also the wrong choice today if you need live stock counts for each size and colour, because Redood doesn't track those yet. And shops are new for us: we have no shop results to show you.

WhatsApp limits above were checked in 2026 and can change. The legal summary is general information, not legal advice.