Articles on WhatsApp Business and conversational commerce: platform limits, messaging costs, and handling dialect and Franco-Arabic.
"Arabic support" on a product page usually means Modern Standard. Here are the three real gaps, and a five-message test that exposes any tool in minutes.
The available tools fall into four categories, each solving a different problem. A straight guide to picking one, including when you don't need any tool at all.
Founded in Cairo on 10 June 2026. The product works and the first pilot restaurant starts shortly. We have no customer results yet, and we'd rather say so than imply otherwise.
Egyptian customers order in Franco-Arabic, which is Arabic written in Latin letters with digits standing in for sounds. Systems built for Modern Standard Arabic don't recognise it as Arabic at all.
500 products per catalog, one catalog per account, and 24 characters for an item name. How to structure a menu that fits, and why 100 items beats 400.
Meta moved from conversation-based to per-message pricing on 1 July 2025. The consequence most restaurants miss: replying to a customer who messaged you first is free.
Conversational commerce is selling inside a messaging thread rather than on a website. The customer browses, asks, orders, and pays without leaving the chat.
The free app caps you at 5 devices and 256-contact broadcasts, and can't be automated. The API removes those limits but has no interface of its own. Here's where the line falls for a restaurant.
Type your restaurant's name — we'll import your menu, and within a minute you'll test the full WhatsApp ordering experience. Free, no commitment.